A Few Reminders on Networking

A couple years ago I had the privilege of getting Jason Evers to be a keynote speaker at the Midwest Cleaning Conference. Jason is one of the most positive and enthusiastic guys I know. A genuinely friendly person who wants everyone around him to succeed. While I can't remember everything he spoke about back then I do remember 5 action steps he outlined when it comes to networking.

1) Network with the right people - including your competitors (so many people waste time          networking with a group of people they have nothing in common with)
2) Be prepared for a networking event (have a list of people you want to meet, do research on their  company)
3) At any networking event (have at list of at least three questions you want answered, research  companies that impress you)
4) Use the two foot rule (talk to anyone, anytime, anywhere, you never know when you are going to  meet the ideal customer)
5) Most Importantly - Have fun! (Enthusiasm, laughter, and confidence will always draw a crowd -  people want to be surrounded by these traits)

As Jason said these are action steps. Without effort on your part NOTHING happens!
I have to admit I have been remiss in applying many of these points and have become a bit complacent in developing my business in the way I should. I plan to use this slower winter season to work on these points as well as others to get back on track. How about you?

Thanks for the great advice Mr Evers!

For more information go to A New View Exterior Cleaning

Best educational event comes to Iowa again

The 6th Annual Midwest Cleaning Conference will be held in Des Moines, Iowa again this year. On July 18th and 19th we will hold what has become the best educational event of the summer in the mobile cleaning industry. What will happen at this year's event?
Topics -
We will have some similar topics to last year. We will be discussing sales, safety, add ons, marketing, and equipment maintenance. New topics this year include carpet cleaning and kitchen exhaust cleaning.

Demonstrations -
We will have demonstration times each day and will have water fed pole, softwashing, pressure cleaning, and new this year carpet cleaning demos.

We have several returning sponsors as well who make it possible for the attendees to come get this great educational experience for free. Because we highly appreciate that each day will conclude with vendor appreciation time. The meeting room setup will be identical to last year and you will have time before, in between, and after the sessions to visit the vendor room.
I'm very grateful that Doug Rucker will be doing a full day class the day before the event on July 17th. Last year those that took his class had nothing but positive things to say. If you are looking to move into pressure, soft, or roof cleaning then you need this class.
If you want to take your business to the next level or reignite your passion for what you do, this is the place to be. To get location information and register to attend go here


For more educational topics go to Window Cleaning Institute

Be Careful With Social Media

For a business owner few things can be as effective as social media for getting your message out quickly to a large group. If you set up you contact or "friends" list right you have an almost instant way to send specials and sell new services. Not to mention that unlike a passive advertising like a website social media can be used to actively seek sales.
While that's great it doesn't come without risks. The contact and information flows both ways with social media. It's just as easy for "communication" you don't want to get out to do so. What do I mean? Think about what many people do when they enter social media. Often they set up a personal page and then a business one. Why? They can use the personal page to talk to friends and family over great distances, exchange photos or videos, join groups they are interested in, and even play games if they so choose. This is where it gets problematic. Even if you only have your customers on your business page odds are they know your name and can search FB for your post. They may even be friends with others you are friends with and know they can see those not so flattering pictures you (or more likely your friends) posted of you that one time you did something you wish you never had. Let's face it everyone has a smartphone with internet access now and in seconds you can become internet infamous.
So if you intend to use social media for your business make sure that you keep your personal page and posts as professional as you want your customers to see you. If you are in groups and they are "open" make sure what you post isn't a rant about that one customer who just drives you up the wall. That is, unless you don't mind losing them when they see it on there newsfeed.
I know it's not fair but right or wrong we as business owners are held to a higher standard because these people are letting us in their homes and around there family. They need a certain sense of security and we need to provide that in order to stay in business.


For more educational topics go to Window Cleaning Institute