Setting expectations

I recently held the 5th annual Midwest Cleaning Conference and got the chance to talk to cleaners from different industries. The nice thing it that it allows me to get a different perspective on a variety of things. Sometimes it's as simple as what is clean when it comes to windows. Of course the obvious answer might be removing the dirt but in talking to pressure cleaners it's not the same as it is for window cleaners and it all boils down to expectations. Not ours or other cleaners but those of your potential clients. I did this video to explain how to use those expectations to your benefit no matter the industry.

For more educational topics go to Window Cleaning Institute